The blog tells us about maximizing conversion value or maximizing conversion value with a target ROAS.
Some of the key strategies include:
Maximize Conversions is best for campaigns with sufficient data to increase conversion volume.
Target Cost Per Acquisition balances cost control and conversion goals by setting a specific cost per acquisition target.
Manual Cost Per Click provides granular control over individual bids but requires active monitoring.
Enhanced Cost Per Click combines manual bidding with automation for more efficient results. Target
Return on Ad Spend (ROAS) aims to maximize return on ad spend, which is ideal for revenue-focused campaigns.
Evaluate and apply these strategies to enhance the efficiency of your lead generation campaigns.

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