An effective multi-step conversion funnel is essential for guiding visitors through a smooth buying process, similar to how Elliott used Reese’s Pieces to lead E.T. home in the movie. The key to a successful funnel lies in providing incremental value at each stage rather than pushing for an immediate sale. The CRE Funnel Planner offers an organized method to level up a direct sales approach into a sophisticated multi-step process.

The main concept is to build a funnel with enticing incentives, or “Reese’s Pieces,” to lead potential customers through each decision-making stage. Start by offering valuable free content to establish trust, engage visitors through community interactions, and capture their email addresses with compelling offers. Finally, push for the sale once trust and value have been established. Visitors are more likely to convert when they feel guided and valued rather than pressured.

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